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Wilson Real Estate Rebrand

All the UI elements used for Maker's Mark, showing button stylings, form fields, toggle buttons, progress bars, filtering UI, and loading images.
Client
Personal Project
Category
Branding, UI Design, Art Direction
DURATION
YEAR
2022

About

Wilson is a family-owned business that was created in the 1990s, that provides property to the middle classes American. Although they do offer services for people wanting to purchase or rent office spaces, their main focus is on apartments and detached houses. (The original project brief was a challenge that came from a YouTuber whose channel is centered around design.)

THE CHALLENGE

The Challenge: How might we turn Wilson Real Estate into a brand that helps prospective home buyers have hassle free buying/ renting experience.
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User Research

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THE SOLUTION

When handed the guidelines for the Maker's Mark 2020 visual identity, there were many opportunities to explore digital implementations. The question was, how would we achieve practical changes as an interim to a complete site redesign, while still being complementary to the new brand standards? We needed to accommodate the new color combinations and then either re-skin or newly craft UI elements that weren't included in the first pass of the standards – buttons, forms, navigation styling, etc.

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Conclusion

As our team built out the various usage examples, and refined the brand's shared Figma library, we started to see the brand come to life, similarly to how it was in print. A website is nothing close to a print ad, so this was a sign that we'd been on the right track, and we were close to being able to share what we've accomplished with our partners.

Since the rounding out of 2021 into 2022, we've shared the kit with, most notably, our US and UK teams. Most recently, we shared our work with Maker's Mark Korea – and I'm sure we'll continue sharing as the kit grows. Ultimately, we needed something that was flexible, with room to grow, but also something that was collaborative and always up-to-date, even for those that don't use Adobe programs. This is an ever-evolving file, which was one of the most beautiful things about learning and using Figma.

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CREDITS

CREATIVE DIRECTION

Kevin Price

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ART DIRECTION

Zach Stewart

William Schultz

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UX / UI DESIGN

William Schultz

DIGITAL PRODUCTION

Matt Karaffa

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ACCOUNT MANAGEMENT

Erin Spalding

Taylor Newman

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DEVELOPMENT

Jerrod Long

Kenton Glass

Carolina Barboza-Orman

ILLUSTRATION

Sirima Rattanamanokorn

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COPYWRITING

David Vawter

Christian Walsh

Kent Beal

DRAG